Authentic rice crackers born in Echigo, rice crackers that convey the old-fashioned heart and flavor to the present.Each piece is carefully roasted using Echigo rice and ginjo Soy sauce, which have been carefully scrutinized, and the more you chew, the more heartwarming the emotion spreads.Inheriting the traditions of the six rice crackers and Echigo, we continue to preserve the deliciousness of our hometown.
Freshness is the basis of deliciousness. In the "Pursuit of Taste" series, we deliver freshly baked and fried flavors to customers nationwide.We have completed an epoch-making system in which rice crackers are sent directly from the factory to the store and lined up in the store the next day.Currently, it is deployed at about 4,000 stores nationwide and has been well received.