"Echigo Hina Arare"Series released

From January 2024, we will be selling the “Echigo Hina Arare” series for a limited time during the Doll’s Festival.

We added the popular mayonnaise-flavored hail to the five colors of hail that are said to bring happiness.
It's a colorful Hina Arare. *1

From this season, we have increased the number of varieties with a light texture to suit modern tastes, and they are popular with customers.
The mayonnaise-flavored rice cracker has been renewed, with a crispier texture and mayonnaise flavor than before.
Finished so that the flavor spreads in your mouth.

 

　　

         

          The new product “Echigo Hina Arare Tachibina” is
          Based on the concept of “Reiwa Hina Arare”
          designed an original character
          The packaging is arranged in a modern style.
          Wearing a junihitoe costume
          Focusing on girls, towards the blue sky (future)
          It was designed with an image of leaping forward.

 

 

 

*3 “Echigo Hina Arare Tachibina” has three colors of hail.

news release Echigo Hina Arare.pdf