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Commitment to mirror mochi

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Echigo Seika's commitment

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01

Convenient and delicious! Kagami mochi box has been renewed!
Peri Peri Open makes it easier to open

Individually wrapped type that is easy to take out and safe

Echigo Seika's individually packaged mirror has no hassle!Individually wrapped rice cakes can be taken out without cutting the container with a knife.Echigo Seika's rice cakes are thoroughly quality-controlled and have a long Best Before even though they are additive-free.Not only can you enjoy it on New Year's Day, but it is also safe to stock the portion that you could not eat as a regular meal. There are two types, "maru mochi" and "cut mochi", so please choose according to your home.

In response to customer feedback, it has been designed to be easy to open and separate!
"Easy" opening with Peri Peri Open! “Easy” sorting!

  • Easy opening without removing the tape

    Target products: No. 3 with cut rice cakes, No. 5 to 20 with individual inserts
    *No.30 is not supported.

  • Easy separation of plastic windows

    Target products: No. 3 with cut rice cakes, No. 5 to 30 with individual inserts

Echigo Seika works to create a sustainable environment

We aim to develop products that consider environmental issues such as global warming and marine pollution (reduction of CO2 emissions, reduction of plastic waste, etc.).

Kagami mochi container

By improving its strength, it has become possible to make the container thinner, reducing the amount of plastic used by approximately 10% (by weight) compared to conventional containers.

Reducing packaging film

We have reduced the thickness of the window film to 1/4 of that of conventional products.By making the window smaller, we have also reduced the amount of plastic used by approximately 10% (by weight).

Play PET

We have adopted 100% recycled PET for the caps of our small products. We aim to create products that contribute to the efficient use of resources and the reduction of CO2 emissions.

Lighter display trays

By making the trays used in small products thinner, we have reduced the amount of plastic used by approximately 20% (weight ratio).

Seal the freshly made mochi as it is

At Echigo Seika, based on the traditional "delicious rice cake" procedure, we are making unique efforts to make it even more delicious.After stretching the rice cake with a mortar and pestle, it is stabilized through a huge ultra-rapid cooler.It has long been said that "mochi is cold", but it is because the mochi that comes up is stable and delicious due to the rapid cooling caused by the cold.Echigo Seika reproduces it with its own technology.Immediately separate and package after rapid cooling.At that time, an oxygen scavenger is sealed in each one.By depriving it of oxygen, it delays oxidation and the deliciousness of rice cake lasts for a long time.

Echigo Seika is additive-free and can be enjoyed for a long time.

Mochi has long been a special food for "Hare no Hi", but it is now common as a preserved food that can be easily enjoyed.Echigo Seika's individually wrapped rice cakes are packed in a thorough clean room.Oxygen scavenger is enclosed in each bag to prevent oxidation by rapidly depriving the package of oxygen.In addition, we check each package to see if there are any holes or gaps, if there are any omissions in the oxygen scavenger, and if the Best Before is properly stated.By ensuring safety and security, Echigo Seika's individually wrapped rice cakes have achieved a long-term Best Before without using any additives.

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02

Just press it! Open it!
Easy to open the mirror ♪

Let's welcome the Toshigami with the orthodox Kagami Mochi

Echigo Seika's decorative kagami mochi boasts the highest market share in the industry.Various size variations.An easy-to-assemble decoration.Easy to take out and delicious mochi.Based on tradition, we meet the needs of our customers by adding new ideas every year.First, take it out of the package and touch the container.Even a single touch should convey the commitment of Echigo Seika.

Just press it! Open it!
Even children can participate in Kagami biraki with easy removal.

Among the many variations of Echigo Seika's kagami mochi, the small kagami mochi that has become popular in recent years.It's easy to decorate anywhere, and the needs are increasing.Echigo Confectionery's small kagami mochi incorporates unique ideas such as "just push!" And "open and pong!", And has a mechanism to take out the mochi without using a knife or other knife.From children to the elderly, it is now possible to open the mirror with peace of mind.

Echigo Seika's Kagamimochi contains a votive plaque. Pray to the god of the new year for good fortune in the year ahead.

Echigo Seika's Kagami Mochi is a packaging of traditional decorations.You don't have to buy all of them, so you can decorate them smoothly even at the end of the busy year.Easy to assemble.Fold the attached decoration according to the instructions and put the rice cake and orange (daidai) on it.This is the only basic.Echigo Seika's Kagami Mochi also comes with a votive tablet.Let's take some time and effort to tell Toshigami the good luck of the year.

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03

With delicious water from Echigo and Uonuma
Pettan Pettan

Echigo Seika's mochi is
Uses 100% safe and delicious product of Japanally produced glutinous rice!

Echigo Seika's rice cake, which is one of the leading rice fields in Niigata prefecture, uses 100% product of Japanally produced glutinous rice.We purchase all of them from Brown rice and polish them in-house just before making them.Just as freshly milled rice is delicious, it is best to mill rice cakes! We will spare no effort to make delicious rice cakes.The Uonuma area, where Echigo Seika is located, is also popular for its delicious water.Freshly milled glutinous rice is soaked in plenty of Uonuma's famous water and mashed.Echigo Seika is proud of its deliciousness.

Commitment to how to attach

Echigo Seika thoroughly analyzes the deliciousness of traditional rice cakes scientifically.In order to reproduce its deliciousness, we are developing various original machines in-house. Developed a pestle-only machine, saying, "Mochi is best made with a mortar and a pestle."By optimally adjusting the timing and angle of moving the mortar and pestle, you can make delicious rice cakes.

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04

Reliable brand
Commitment because it is "Echigo Seika"

product of Japanally produced glutinous rice is stored as Brown rice.

Rice is pearled from Brown rice and loses its deliciousness over time.Ideally, glutinous rice should be processed as soon as it is pearled.At Echigo Seika, we use carefully selected product of Japanally produced glutinous rice rice, and polish it in-house as much as we use it.By promptly flowing it to the production line, the original taste of glutinous rice is fully brought out.

A highly efficient steaming process that follows the wisdom of our ancestors

Making delicious steamed rice called "okowa" is the key to making mochi.At Echigo Seika, we are working hard to produce delicious Okowa by incorporating the traditional "seiro" principle.By freely controlling the amount of steaming, you can create the ideal rice cake that is "soft on the inside and firm on the outside".

As for mochi, mochi with a pestle is the best!

Echigo Seika's mochi is a "pestle-only mochi" that uses the traditional "mortar and pestle".Of course, it is the work of machines.However, the movement is calculated based on the movement of human beings.The timing to lower the pestle, "back" in the mortar.By repeating these steps, Echigo Seika's ideal "stretchy, firm and smooth rice cake" will be created.

Ultra-rapid cooling technology determines the taste of individually wrapped mochi

Once upon a time, it has been said that "mochi is simmering in the cold."It is said that delicious mochi should be made in the cold winter.Of course, there is a reason for that.The rice cakes made with a mortar and a pestle are so steamy.There is no problem if you eat it as it is, but considering preservation, you have to cool it as soon as possible to stop the movement of water and starch molecules.If you don't, you'll end up with a loose, loose mochi.At Echigo Seika, the mochi that comes up is passed through an ultra-quenching device to rapidly lower the temperature of the mochi.With this effort, you can always enjoy the fresh taste.

Safe packaging that even prevents odors from lingering

The individual packaging process for Echigo Seika is carried out in a clean room.This clean room removes mold spores and keeps the air pressure inside the room high to prevent the ingress of outside air.In addition, Echigo Seika encloses an oxygen scavenger in each individually wrapped rice cake so that you can enjoy delicious rice cakes forever.This oxygen scavenger removes oxygen from the moment the rice cake is packaged and protects the rice cake from oxidation.

Through meticulous checks, this product is free of additives and has a shelf life of 2 years!

Echigo Seika's individually wrapped rice cakes have a best-by date of 2 years.It is a long-life food that surpasses general retort pouch foods, but it does not contain any additives.This long life is realized by literally inspecting the finished rice cakes one by one, which are made in a thoroughly clean environment. A machine that detects holes up to 100 microns, foreign matter is monitored by an X-ray device, and a camera is used to check if the oxygen scavenger and Best Before are properly contained.This shooting data is stored for 2 years.If it is within the Best Before, it can be inspected retroactively at the time of shipment.

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05

Echigo Seika and the history of mochi!

Echigo Seika boasts the industry's top share in the field of kagami mochi

The reason is that Echigo Seika has always realized new ideas.In the first place, Echigo Seika is the first to commercialize Kagami mochi with decorations such as Mizuhiki, Shihobeni, and Gohei.We are always trying to make it as easy as possible for our customers.Initially, Daidai was designed to be placed at home, but Echigo Seika is the first to add plastic oranges in response to customer requests. From 2013, we started to attach votive tablet decorations ahead of other companies.

Echigo Confectionery's original technology is "open and pong" and "push and pong" that allow you to take out mochi without cutting the container.

It has been devised so that even weak children and elderly people can open the mirror without using dangerous blades.

From 2016, we started the "Kawaii Kagami Mochi" series under the supervision of Hitomi Okada, a "Nendoru" (nendo craftsman + idol).

"Kawaii Kagami Mochi" series
  • Kagami mochi (round rice cake) with lucky zodiac ornament (tea horse)

    Kagami mochi (round rice cake) with lucky zodiac ornament (tea horse)

  • Kagami mochi (round rice cake) with lucky zodiac ornament (white horse)

    Kagami mochi (round rice cake) with lucky zodiac ornament (white horse)

  • Kagami mochi round rice cake with lucky cat design, Meow

    Okagami-mochi mochi with round mochi and lucky cat design, Meow

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06

Customer Reviews

  • The doll is cute! "Boar Zodiac Uribo"

    Miyagi prefecture (male in his 50s)

    At the end of 2017, I bought a kagami mochi with a dog ornament at Matsukiyo and displayed it for a year. The dog dolls are so cute! I wanted to get the same kind this year, so I bought a boar doll. This one is also cute. My zodiac sign is the boar, so I'd like to display it all year.

  • Mochi comes out just by pressing "Okagami-mochi mochi gorgeous 160g orange"

    Kanagawa Prefecture (male in his 70s)

    I never thought the rice cakes would come out just by pressing them. Until now, when making Kagami mochi that was packed with rice cakes, I would frantically cut the container with kitchen scissors, or sometimes I would just throw away the rice cakes without taking them out, which was a shame, but I never thought they would come out so easily. Thank you, I'll cut the rice cakes into pieces and eat them.

  • Please make your zodiac sign cute next year too
    "Kagami mochi battledore mouse"

    Kanagawa Prefecture (male in his 70s)

    I saw it on sale at the supermarket before New Year's, so I bought it. The design is so cute that I put it on display in my living room and on the Buddhist altar. I was born in the year of the rat, so I love cute rat designs. I'm very happy with this cute zodiac doll. I hope to get another cute zodiac design next year.

  • Individually wrapped mochi is easy to handle
    "Okagami mochi (round rice cakes) individually wrapped"

    Hokkaido (female in her 80s)

    I lowered the kagami mochi today, but it was easy to handle because it contained mochi that was individually wrapped.It was very easy to disassemble and convenient.Please continue to make good products with good ideas.

  • Just open the "Okagamimochi Round Mochi Individually Packaged"
    Convenient for using small rice cakes

    Saitama Prefecture (female in her 60s)

    I bought this small kagami mochi with round rice cake for the first time, but it was very easy to use when I used it with the kagami biraki.This was convenient because you could use small rice cakes just by opening the bottom lid.Please thank those who are making it.

  • "Gorgeous 160g" that tasted good

    Aichi (female in her 40s)

    I ate the rice cakes inside during the Kagami-biraki ceremony, and they were incredibly delicious. I hadn't eaten the rice cakes inside Kagami-mochi before because I didn't think they were that tasty, but the taste and the texture were amazing. I usually eat rice cakes made by a rice shop, and these were just as delicious. Next year, I'll buy some to eat as well as to display.

  • It was individually wrapped which was convenient
    "Okagamimochi round mochi individually wrapped 66g"

    Aichi (female in her 40s)

    I always buy small kagami mochi to display in various places, such as the Buddhist altar or entrance, and until now I've been buying the mochi in its original shape, but after taking it out, it was hard to cut and I always had trouble with that. This time, the one I bought came with two individually wrapped round mochi, which is convenient for Kagami Biraki.

  • Easy to take out and delicious "Gorgeous 160g"

    Saitama Prefecture (female in her 70s)

    Until now, it was difficult to take it out, but this year it was very easy to handle because the mochi popped out with a colon just by pressing it.I ate the mochi inside, but it was delicious.I would like this mochi that is easy to take out next year.

  • "Kagami mochi with round mochi individually packaged" was very easy to use

    Saitama Prefecture (female in her 60s)

    I bought this small kagami mochi with round rice cake for the first time, but it was very easy to use when I used it with the kagami biraki.This was convenient because you could use small rice cakes just by opening the bottom lid.Please thank those who are making it.

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07

Fun to choose!
Abundant sizes & variations

From mini size to discerning authentic school.Echigo Seika's mirror mochi.

Echigo Seika's Kagami Mochi has a rich lineup, from the compact 36g "Kagami Mochi Mini" to the imposing authentic "Kissho / Mizusho Series" using glutinous rice.You can choose your favorite size and design according to the decoration location.

  • Just press and it pops open
  • Upper and lower integrated type
  • Cut rice cake / round rice cake individually wrapped
  • Auspicious and Mizusho

"Kawaii Kagami Mochi" series supervised by Dr. Hitomi Okada

This series is supervised by Hitomi Okada, the first ever clay idol (clay craftsman + idol), who is active in kids' programs and parent-child clay classes. Cute characters are enshrined on small mirror rice cakes. It is also eco-friendly.

"Kawaii Kagami Mochi" series
  • Kagami mochi (rice cake with a round mochi inside) - lucky zodiac decoration (ribbon)

  • Kagami mochi (rice cake with a round mochi inside) - lucky zodiac decoration (hat)

  • Kagami Mochi Maru Mochi Maneki Neko Nyaa

Echigo Seika's decoration set is beautiful but easy to assemble!

Echigo Seika is easy to assemble while retaining the beauty of traditional decorative rice cakes.Mikata and Suehiro are already assembled.The red and white paper shide also uses "fun", which can greatly reduce the decoration time. "Sonomanma Ornament" and compact Kagami Mochi are even easier to assemble.You can easily decorate it in various places according to the interior.Even when you are busy at the end of the year, Echigo Seika's Kagami Mochi is safe.

Interior decoration example

Okagami-mochi mochi has the meaning of "an offering to God."Let's pray for the health and good luck of the year by offering it to the gods who live around the house.Put the largest size between the floors.It is common to offer something a little smaller to the kitchen or study.

  • Tokonoma

    The largest and finest mirror mochi is offered between the alcove to welcome the Toshigami.

  • Entrance

    The entrance is an important entrance to welcome the Toshigami.Let's offer a large mirror mochi.

  • Shrine

    The place where God is enshrined in the house is the Kamidana.We will entertain the Toshigami with a mirror.

  • Kitchen

    In the kitchen, offer it to the god who protects the kamado and the kitchen (God, Kojin) and pray for the safety of your wife.

  • Around the water

    We have a mirror to offer to the god of water, the god of water, and offer it around the water.

  • Bedroom

    In the bedroom, offer a mirror to the god of the storage room.The god of the storage room is said to be the guardian deity of housewives.

  • Study

    Place a mirror on your study or study desk and ask them to pass the exam or qualification exam.

  • Children's room

    Wishing for the healthy growth of your child, let's offer a cute mirror mochi to the children's room.

Shooting cooperation: Nihon House HD

Various sizes are available according to the storage location

Echigo Seika's Kagami Mochi has a wide variety of sizes, from 66g of "Kawaii Kagami Mochi" to the imposing authentic No. 30 (3.2kg) "Ruisho".Please choose your favorite size according to the place of offering.